Electronic Media and Indian Culture in Mauritius for a better living: A Case of Aaj ke Jawan

Abstract

Mauritius' mass media is limited due to its small population (estimated to be 1,288,000 in 2008). Nevertheless, Mauritius has a strong economy and many major media outlets, including print newspapers, radio and television channels. Mauritian media reflects the democratic and pluralistic traditions of Mauritius society. Between 1834 and 1920, half-a-million indentured immigrants, labourers and their families arrived in Mauritius, with 97% of the immigrants coming from India. India and Mauritius have always been culturally alike and the African nation continues to thrive and preserve the Indian Culture today. Every aspect of our social, political, and cultural lives is affected by the media landscape. This research examines and finds that it is critical that we understand electronic media and the Indian Culture in Mauritius for a better living. A content analysis of selected 4 MBC television programs of Aaj ke Jawan was conducted which led to a narrative approach of analysis. Also, the research provides leeway to describe and analyse concepts, themes and ideas of each program. The results indicated that Electronic Media is still the best resource for learning about the past and present Indian Culture for the best living.