THE ROLE OF MEDIA AND SOCIAL NETWORKS IN PROMOTING THE POSITION OF AFGHAN WOMEN’
Keywords:
Afghanistan, Development Communications, Mass Communication, Broadcast Media, Women, Social NetworksAbstract
This research endeavours to explore and identify the impact of media and social networks on advancing the position of Afghan women during the final year of Ashraf Ghani's presidency, prior to the Taliban's resurgence. Employing a qualitative approach, this study utilizes semi-structured interviews for data collection, and theme analysis is applied for data interpretation. The research focuses on educated women, social activists, and users of Afghan social networks as the target population. Sampling is conducted through targeted and snowball methods, resulting in 15 interviews until theoretical saturation is achieved. The findings of the study reveal divergent perspectives, categorized into two main patterns of thought: agreement and disagreement, regarding the role of media in promoting the status of Afghan women. Supporters of media's positive role highlight themes such as 'leaving the traditional space,' 'reducing social isolation,' and 'modelling and identification.' They advocate for the positive influence of media in enhancing the status of women. Conversely, opponent’s present themes such as the 'Pathology of Media Activities,' 'Intra-Media Challenges,' and 'Causes of Media Failure,' expressing scepticism about the effectiveness of media in promoting women's social eminence. The research also uncovers a noteworthy conflict between traditional religious media and secular media in Afghanistan concerning women's issues. This conflict is indicative of a virtual battle between traditional and modern media outlets in the representation of women's positions. The findings illuminate the complex landscape in which Afghanistan's media landscape operates, revealing the struggles and challenges faced in shaping public perception and discourse on the status of women. In conclusion, this research provides valuable insights into the nuanced interplay between media, social networks, and the position of Afghan women. The contrasting viewpoints and conflicts within the media landscape underscore the complexity of the societal discourse surrounding women's roles and the challenges faced in leveraging media for positive societal change.
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